Mercedes keeps innovating in automotive technology in several ways.

First, they invest heavily in research and development. This means they have teams of experts constantly exploring new ideas and technologies. They look at how to make engines more efficient, how to improve safety features, and how to enhance the driving experience through advanced electronics and software.

Second, Mercedes collaborates with other leading companies and institutions. By working together, they can combine different expertise and resources to come up with innovative solutions. For example, they might partner with tech companies to develop better infotainment systems or with materials scientists to create lighter and stronger components for the cars.

Third, they listen to customer feedback. Understanding what drivers want and need helps them direct their innovation efforts. If customers are looking for more sustainable options, Mercedes might focus on developing electric or hybrid vehicles with longer ranges and faster charging times.

Also, they keep an eye on industry trends and emerging technologies. This allows them to be at the forefront of new developments, such as autonomous driving and connected car technologies.

Finally, Mercedes has a strong manufacturing and engineering infrastructure. This enables them to quickly and efficiently turn their innovative ideas into reality, ensuring that new technologies are implemented smoothly and at a high quality.

In conclusion, through continuous investment, collaboration, customer focus, trend monitoring, and a solid manufacturing base, Mercedes is able to keep innovating in automotive technology and stay at the top of the industry.